Ch. 25 Summary:
This chapter looks at womens role in advertising and how unrealistic that role is. In ads women are protrayed by the standard of the perfect woman that society has deemed as. This "perfect" woman is young, no imperfections, attractive, has sex appeal and is slender. This woman, as Cortese says, is not human and is just a hollow form of one. This plays into how women feel about themselves, they look at these ads and feel that this is how they need to look, even though the people in the ad are airbrushed and not reality.
Key words:
Provocateur: an ideal image that provokes a reaction
"packaged woman": the ideal woman who is an unreal protrayal of a person
Ch. 26 Summary:
Wolfgang Haug, in chapter 26, looks at the power of advertising. Advertisers see the public as commodities, finding ways to suduce us into their product. They try to pressure us into believing that we need their product in order to solve out problems, they are our solution. Haug also suggests that advertising claims to help the public out in their work like and sexuality. The public is an object to these advertisers.
Key Words:
Commodity- an article of trade or commerce or something of use, advantage, or value
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