Summary of Chapter 37

In chapter 37, How Crowds Think by Gustave Le Bon, Le Bon looks at what the crowds think about and what provokes it. The figurative imagination of a crowd is very powerful and active. When they think of an image, their mind makes it as life-like as reality. Le Bon states that in history, the images have always been more important than history itself, the images attract their attention or draw them away. The theatrical representation is the best way to show that crowds are visual people.